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There’s a new show starting on the pop culture channel, Bravo TV. Known for reality TV shows like Top Chef (starring the fabulous Padma Lakshmi), The Rachel Zoe Project and the Real Housewives franchise, the channel is going into a new community of rich folk and launching The Shahs of Sunset.

Hold up. Did they say The Shahs? If you’re like us, you got prematurely excited and thought Bravo TV had finally discovered that Desi drama would make the kind of television programming that would put Snooki and her crew to shame. But instead of being about a bunch of Patel Motel owners who made it big, The Shah’s of Sunset actually refers immigrants and second generation immigrants of Middle Eastern descent.

Oops. Well, we’re all brown, right? Um — well, we all definitely have similar drama. The characters on the show are mostly from Iran and Persia. They’re heirs and heiresses to big fortunes that seem to mostly come from real estate. They all seem to be dealing with incestuous dating relations within their community. The guys are looking to settle down and bring home an appropriate girl to mom after years of whoring around. The girls are on the search for mister will-pay-for-my-Chanel. There are, of course, token black sheep of the group who are the subjects of idle gossip: a musician and a heavily mustached gay man.

What do you think? Will Shah’s make even better TV than Chowpatty Shore?